Taking advantage of the increase in its target markets, the company was able to diversify its product line, adding exercise equipment under the brand name Vitamaster in 1950. The booming economy of the 1950s and the explosion in the number of births during the postwar era provided a favorable environment for the bike maker. The 1951 purchase began an era of peaks and valleys for the Roadmaster line. "In 1953, after a prolonged labor strike, AMF moved bicycle manufacturing from the UAW-organized plant in Cleveland, Ohio to a new facility in Little Rock, Arkansas."Īfter more than a decade of strong growth, Junior Toy and its Roadmaster line, now under the control of the privately held Cleveland Welding Company, were acquired by AMF Wheel Goods.
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